Sometimes it is surprising as what works, what sells. It’s amazing what people will make millions of dollars off of. In the case of Marco Giannini, it may be shocking, but it worked. He made his millions off of dog treats. He is the founder and president of Dogswell. They produce dog treats and come up with new products all the time.
Back when he was growing up, he had a dog; his dog had to take medicine for hip dysphasia. He was always trying to figure out new ways to get his dog to take his medicine without upsetting his stomach or just refusing to take it. This is where the idea of Dogswell was born.
He attended the University of California and got a MBA in entrepreneurial studies. And his company was born. He started out by selling his dog treats out of his car. He then started selling them in little Baggies that storeowners could hang on hooks. Before long, storeowners could not keep enough of the treats in their stores and Dogswell was born.
Since starting in the United States, it has now been put into over 7000 pet stores and natural food stores. Dogswell also works with 45 pet distributors. One thing different about his company is that most people start out with dog food and then ass dog treats. His company is the exact opposite. He started out with only treats and just recently in 2008, added a wet dog food line. Eventually Marco wants to grow his line until he is producing 80% dog food and 20% treats.
All of Dogswell Treats and dog food are all natural and excellent for the health of your pet. In a country that has became very health conscious, these foods that are good for your pet has went over well.
He says that some of the reasons that his company has worked so well is it is a simple product line. In addition, they express the point of how good the ingredients are and how good they are for your dog. Another thing that has been very successful for him is the fact that he gives away over 100,000 samples a month. This gets the product out there and lets people find out for themselves how great the food is for their pets. Another must is that he has great employees and that the employees have great communication with the pet owner and are able to tell them all about how great the treats and dog food are good for their pets. He received the Best Business Plan Award and the Marcia Israel Curley Award for excellence in entrepreneurship. This shows that at the young age of 32, he has been very successful, he not only has built his company up to a very respected company he has also gained the respect of many while doing so.
He is still very involved in the everyday business of Dogswell. He can often be seen visiting the many stores that they serve.